Wednesday, October 10, 2007

The World of Coca-Cola, in Atlanta GA

From reading the article by Ted Friedman I would like to go to Atlanta & experience "The World of Coca-Cola" for myself. The description in the article presents a lot of interesting aspects of the Coca-Cola industry through the 105 years of production. It sounds like a very big place, and elaborately displayed. It has a lounge, gift shop like all other amusement attractions have. "The Coca-Cola Company view the World of Coca-Cola not as a source of income, but as a $15 million public relations investment."(Mooney and Goodman,1991) There are several exhibits illustrating the path to the Coca-Cola product that is produced today. An entrance fee of only $2.50 per adult is quite reasonable.

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