This commercial advertises how a product can be overwhelmingly persuasive. It opens with two people , one male & one female. They are presumably scientists, because they have white lab coats on and are seated viewing the activities of chimps through a viewing booth. The chimps are in a small room with two tables. Of the five chimps in the room, three chimps are seated at tables. One table has a boom box on it. The boom box is on, & a classical music piece is playing. Suddenly one of the chimps changes the radio station on the boom box in the room. The chimps assemble into a dance line facing the viewing window & dance to a tune that is ethnic in nature . A rustic dance native to another country, not the United States. The scientists show astonishment by their words & jesters. The astonishment in reality is the persuasiveness of the Arby's sandwiches. When the camera pans out, they are shown looking down at their Arby's sandwiches in front of them & both of them have an Arby's hat over their heads. They are oblivious to the unusual activity the chimps have done.
*Arby's Commercial,"Arby's Monkeys." 9 Sept.2007,
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However, I disagree with your identification of the main idea of the commercial and believe that the monkeys are being used to gain attention to persuade consumers. I think a main point of a new Arby’s product has been introduced has been left out. The sentence that mentions where the music sounds comes from could be left out since it is not a main point. The second sentence is a fragment and the last sentence is not complete.
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