Thesis Statement & Paragraph Skeletons

Begin with an interesting quotation related to your opinion about two commercial reviews
(You will need a transition here)
- End the Intro paragraph with your thesis statement:
Even though, Can "cultural reinforcement" be excluded from advertising? How important is "cultural reinforcement" in a selling context. because Who is baseball more culturally reaching, men or women? And Isn't imaginary fun an adequate way of selling a product..
Body Paragraph #1
Topic of the body thesis: Can "cultural reinforcement" be excluded from advertising?
- Find evidence - like facts, examples, quotations, or statistics that back it upon support the topic sentence of this paragraph.
- Explain how your evidence supports the topic sentence
Another example that shows that Can "cultural reinforcement" be excluded from advertising? is...
- Find more evidence - facts, examples, quotations, or statistics that back it up or support the topic sentence of this paragraph.
- Explain how this second piece of evidence supports the topic sentence.
Body Paragraph #2
Even though Can "cultural reinforcement" be excluded from advertising?, How important is "cultural reinforcement" in a selling context. because Who is baseball more culturally reaching, men or women?
- Find evidence - like facts, examples, quotations, or statistics that back it up. Support the topic sentence of this paragraph.
- Explain how your evidence supports the topic sentence
Another example that shows that Who is baseball more culturally reaching, men or women?
- Find more evidence - facts, examples, quotations, or statistics that back it up or support the topic sentence of this paragraph.
- Explain how this second piece of evidence supports the topic sentence.
Body Paragraph #3
The most important reason How important is "cultural reinforcement" in a selling context. is because Isn't imaginary fun a adequate way of selling a product..
- Find evidence - like facts, examples, quotations, or statistics that back it upon support the topic sentence of this paragraph.
- Explain how your evidence supports the topic sentence
Another example that shows that Isn't imaginary fun a adequate way of selling a product. is...
- Find more evidence - facts, examples, quotations, or statistics that back it up or support the topic sentence of this paragraph.
- Explain how this second piece of evidence supports the topic sentence.
Conclusion
So you can see that although Can "cultural reinforcement" be excluded from advertising?, How important is "cultural reinforcement" in a selling context. for two main reasons. First, Who is baseball more culturally reaching, men or women?. But most importantly, Isn't imaginary fun a adequate way of selling a product..
- Now you will return to your attention-getter from the introduction
- Then end your essay with a powerful So What? statement that shows why the reader should care about this.

Paper 1, Introduction

Thesis statement: Why is "cultural reinforcement",(619), so important in the context of advertising a product, in contrast to the premise of a commercial just being imaginative entertainment?

Paragraph 1: Scholes mentions, " Either way they serve us with the greatest single virtue of art, change from the normal, a defense against the ever-present threat of boredom."(619)

Paragraph 2: Scholes points out, "It is the myth of America itself, of the racial melting pot, of justice done without fear or favor."

Paragraph 3: Scholes believes: "These derangement's of normal visual processing can be seen as either constraints or extensions of visual power-that is, as power over the viewer or as extensions of the viewer's own optical power, or both."(691)


Scholes,Robert (2000). "On Reading A Video Text". Literacy's. 2nd Ed. Terence Brunk et al. New York: Norton, 2000.(619)

Robert Scholes,"On Reading A Video Text"

Scholes states, " The moments of surrender proposed to us by video texts come in many forms, but all involve a complex dymanic of power and pleasure. We are, for instance, offered a kind of power through the enhancement of our vision. Close-ups position us where we could never stand. Slow motion allows us an extraordinary penetration into the mechanics of movement, and , combined with music, lends a balletic grace to ordinary forms of locomotion." (619)
In the "Arby's Monkeys" commercial there are many aspects of Scholes statement involved. The close-up of the man & woman's faces give you a sence of power. The fast motion of the picture frames give a sense of pleasure, so much that you have a desire to watch it several times to drink in the whole commercial. Like Scholes commercial that he commented on, the power is in the thought of a product that is pleasing & satisfing to the persons interest. The motion, whether slow or not, has a fluent effect on the viewers mind;and, added with the music in the background maintains your interest in the visual aspect. Commercials are a very competitive business, so the dynamics of the visual are refined, & refined till the maker of the commercial is sure the products' sales will increase. This is the whole essense of the commercial, increased sales of that product. The majority of commercials aren't created to make you feel weak & insufficient. The power of "fitting in" is there for you to view, & if using the product can give you extreme satisfaction like the commercial implies . Your visual experience will be even more rewarded.


"Arby's Monkeys."Commercial. youtube. 9/12/2007. http://www.youtube.com/watch?v=Vg05vToa72k

Robert Scholes, "On Reading A Video Text." Literacies. 2nd ed. Ed.
Terence Brunk et al. New York: Norton. 2000. (619)

Arby's Monkeys*

This commercial advertises how a product can be overwhelmingly persuasive. It opens with two people , one male & one female. They are presumably scientists, because they have white lab coats on and are seated viewing the activities of chimps through a viewing booth. The chimps are in a small room with two tables. Of the five chimps in the room, three chimps are seated at tables. One table has a boom box on it. The boom box is on, & a classical music piece is playing. Suddenly one of the chimps changes the radio station on the boom box in the room. The chimps assemble into a dance line facing the viewing window & dance to a tune that is ethnic in nature . A rustic dance native to another country, not the United States. The scientists show astonishment by their words & jesters. The astonishment in reality is the persuasiveness of the Arby's sandwiches. When the camera pans out, they are shown looking down at their Arby's sandwiches in front of them & both of them have an Arby's hat over their heads. They are oblivious to the unusual activity the chimps have done.

*Arby's Commercial,"Arby's Monkeys." 9 Sept.2007,
youtube.com